USE CASES
We understand the complexities of publishers adtech stacks and
the fine balance between;
Protecting advertising revenue
Optimising website and app performance
Protecting your valuable audience from ad fatigue, data leakage, malware and more
IMPROVING LATENCY
BUSINESS PROBLEM
Your website/app has a very high level of complexity. You're aware that latency is a challenge but you don’t want to jeopardise revenue by removing tech.
REDBUD SOLUTION
Our DIAGNOSE tool will highlight the technologies that are weighing most heavily on your website, and causing the most latency (vs. your competitors). Our revenue impact assessment calculator can also help you to estimate the revenue upside of removing specific tech from your website.
BENEFITS
Improve the performance and weight of your website by identifying and removing inefficient tech. This will give you more page views and increased revenue by delivering a more engaged audience and better SEO rankings.
Use our revenue impact calculator to identify the revenue uplift we can help you generate.
EXAMPLE VISUALISATION
Size, speed and latency of each content/tech on your website/app with a comparison with competitors or other publishers.
TAG GOVERNANCE
BUSINESS PROBLEM
You are concerned about some of the redirects that may be triggered by an adtech partner you implemented on your website/app. Cookie syncing and ad redirects are a necessity to support advertising revenue but you fear some redirects are superfluous. Worse, you are worried your user data may be ‘leaking’, causing a potential loss in direct revenue. Your privacy team is also querying what tech may collect data and flagging GDPR compliance risk.
REDBUD SOLUTION
Our DIAGNOSE tool will highlight the technologies that are triggering redirects and what they are redirecting to.
EXAMPLE VISUALISATION
Vendors that are triggering redirects (by number and total size) and vendors that are triggered by redirects.
BENEFITS
The insights will enable you to identify partners that represent data leakage/privacy risk, so, you can either remove them or limit the redirects to a list of approved 3rd parties.
PRIVACY COMPLIANCE
BUSINESS PROBLEM
You have an IAB-compliant CMP on your website and app, and you have gone through a long due diligence process to ensure your ad tech vendors are compliant with GDPR. However, you have limited visibility on the exhaustive list of technologies that may be processing data via your website and what legal basis (if any) they leverage to do so. Your legal team want to ensure they have full visibility on vendor behaviour to prevent any GDPR compliance risk.
REDBUD SOLUTION
Our DIAGNOSE tool will list the vendors that process data via your website, drop cookies and whether they have registered with the IAB and against which legal basis to process data.
BENEFITS
The insights will enable you and your legal team to have full visibility on which vendors are processing data via your website so you can identify GDPR compliance risks, where it’s coming from and address those risks immediately.
EXAMPLE VISUALISATION
List of vendors that are/aren’t part of the IAB Framework and legal basis to process data. Monitoring of the consent string passing before and after the CMP selections are made.
VENDOR VETTING
BUSINESS PROBLEM
Resource is a challenge and the process of getting new vendors setup once everything is agreed in principle can take up to 18 months. The product roadmap is tight and there is limited appetite for the integration of new technologies across your properties - unless they represent significant revenue opportunities. You want to ensure you implement the best vendors in the market that integrate seamlessly with your stack, and who will drive revenue and not cause pressure on your app/website.
REDBUD SOLUTION
Our DIAGNOSE tool will provide you, across each technology, with a list of vendors, how popular they are within the publisher community and how their tech behaves.
BENEFITS
Our vendor vetting insights will help you to identify weak players that are not worth speaking to and understand how better vendors may perform on your website once implemented. This can be a highly time consuming process for you and your team which we can streamline saving you a lot of management time and effort.
EXAMPLE VISUALISATION
List of vendors that offer the technology you are looking to deploy with a rank on popularity (i.e. number of websites that have deployed the vendor).
DISCREPANCY MANAGEMENT
BUSINESS PROBLEM
You have over 10% discrepancy between your impression numbers, reported by an agency for a specific campaign. You are not sure what is causing the discrepancy but it is causing significant revenue loss.
Your audience is niche and you have a finite volume of impressions. So you need to ensure every website/app visit delivers revenue.
EXAMPLE VISUALISATION
List of requests associated to the creative ID selected with detail on when (as the website is loading) those requests appear, in what order and how long they take to complete.
REDBUD SOLUTION
Our DIAGNOSE tool will help you identify why your agency is tracking lower volume of impressions than your ad server (eg. tag error, creative latency).
BENEFITS
The insights enable you to go back to the agency with clear evidence to demonstrate that a lot of the discrepancy is due to their creative and tracking giving you the insights to negotiate appropriate compensation.
OTHER USE CASES
Our clients are finding new use cases for our DIAGNOSE proprietary tool every day and the dashboard that powers it is in constant evolution.
Whether you are aiming to benchmark your website and app performance, compare your adtech stack with that of your competitors, gain insights on the market or monetise your website Redbud is a powerful ally working collaboratively with your team to provide control and visibility.
