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New Digital Age: Don’t mess with my consent string!

Blog post by Co-founder Chloe Grutchfield, via the Behind the AdTech Curtain series on New Digital Age.


The adtech industry never ceases to amaze me. Somehow technologies will find creative ways to address a problem which is impacting revenue, even if it means bending the rules a little bit (or should I say, a lot).


Have you heard of consent string fraud?


We’ve seen it with our very own eyes through our proprietary platform DIAGNOSE. Rest assured, we won’t name and shame you (as I am sure you know who you are) but we will name and shame the practice itself.


Here’s a friendly warning: If you’re doing it, stop it. You’re giving this industry which we love a bad name, and you will be caught out sooner rather than later.


Read the full article here.

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