The viewability paradox
A BLOG POST BY CO-FOUNDER CHLOE GRUTCHFIELD A couple of weeks ago, we hosted a breakfast (well, more like a therapy session) with some of our publisher friends to talk about a few of their most challenging frustrations, in the bid to brainstorm ideas for improvement - not only for them as businesses, but for the end user (and the industry as a whole). The hottest topic by a mile was the viewability and brand safety paradox; how both are having a huge impact on: the volume of