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    Sourcepoint Acquires RedBud to Provide Deeper Insights for Media Ecosystem
    RedBud
    • Oct 12, 2020
    • 3 min

    Sourcepoint Acquires RedBud to Provide Deeper Insights for Media Ecosystem

    Consent management platform acquires RedBud team and technology which highlights hidden privacy vulnerabilities and performance issues....
    147 views
    content verification technology is a key driver of ad discrepancy
    RedBud
    • Feb 3, 2020
    • 2 min

    content verification technology is a key driver of ad discrepancy

    Press release by RedBud and AOP. The Association for Online Publishing (AOP) this week released the results of a six-month analysis into...
    130 views
    S3xified, I fear for your Life
    RedBud
    • Jan 20, 2020
    • 2 min

    S3xified, I fear for your Life

    A blog post by co-founder Chloe Grutchfield Dear s3xified, It’s been a while since we last saw you and your cookies on UK devices. In...
    170 views
    Our Diagnosis on the Special Category “Data Breach”
    RedBud
    • Nov 21, 2019
    • 3 min

    Our Diagnosis on the Special Category “Data Breach”

    Blog post by Co-founder Chloe Grutchfield. Since the Financial Times article “How top health websites are sharing sensitive data with...
    88 views
    New Digital Age: Don’t mess with my consent string!
    RedBud
    • Oct 9, 2019
    • 1 min

    New Digital Age: Don’t mess with my consent string!

    Blog post by Co-founder Chloe Grutchfield, via the Behind the AdTech Curtain series on New Digital Age. The adtech industry never ceases...
    48 views
    Is there light at the end of the cookie tunnel?
    RedBud
    • Sep 10, 2019
    • 5 min

    Is there light at the end of the cookie tunnel?

    Blog post by Co-founder Chloe Grutchfield. This week we presented our views on the opportunities for publishers in a third-party...
    58 views
    RedBud - ONE Year in
    RedBud
    • Jun 5, 2019
    • 4 min

    RedBud - ONE Year in

    A BLOG POST BY RHYS DENNY + CHLOE GRUTCHFIELD Q: How do you make a year feel like a lifetime, and also an instant? A: Start your own...
    268 views
    Is a Game-of-Thrones-esque bloodbath in adtech coming?
    RedBud
    • Jun 4, 2019
    • 4 min

    Is a Game-of-Thrones-esque bloodbath in adtech coming?

    Blog post by Co-founder Rhys Denny. A record 17.8 million tuned into the finale of HBO’s hit fantasy series last month. But many slammed...
    22 views
    The Adtech Truth – can programmatic ever be compatible with GDPR?
    RedBud
    • Apr 30, 2019
    • 3 min

    The Adtech Truth – can programmatic ever be compatible with GDPR?

    Blog post by Co-founder, Chloe Grutchfield. GDPR. It’s one of our industry’s most talked about topics. In fact, it plays a big part in...
    30 views
    APATHY.
    RedBud
    • Apr 10, 2019
    • 4 min

    APATHY.

    A BLOG POST BY CO-FOUNDER, RHYS DENNY "This cabinet minister said to me, 'F*** knows. I’m past caring. It’s like the living dead in...
    100 views
    Unauthorized redirects are putting publishers at GDPR risk
    RedBud
    • Apr 1, 2019
    • 3 min

    Unauthorized redirects are putting publishers at GDPR risk

    Article published on Digiday, by Jessica Davies The leaky nature of the real-time bidding advertising ecosystem continues to cause...
    36 views
    The viewability paradox
    RedBud
    • Mar 25, 2019
    • 4 min

    The viewability paradox

    A BLOG POST BY CO-FOUNDER CHLOE GRUTCHFIELD A couple of weeks ago, we hosted a breakfast (well, more like a therapy session) with some of...
    132 views
    Brand safety and viewability tags slow publisher sites
    RedBud
    • Mar 22, 2019
    • 4 min

    Brand safety and viewability tags slow publisher sites

    AN ARTICLE WITH CO-FOUNDER CHLOE GRUTCHFIELD, WRITTEN BY JESS DAVIES, DIGIDAY. Visitors want fast websites, but advertisers want brand...
    63 views
    Behind The Curtain: The Adtech Truth – Who are you s3xified.com?
    RedBud
    • Mar 21, 2019
    • 3 min

    Behind The Curtain: The Adtech Truth – Who are you s3xified.com?

    AN ARTICLE BY CO-FOUNDER CHLOE GRUTCHFIELD, AS PART OF A MONTHLY BEHIND THE CURTAIN SERIES WITH THE AMAZING TEAM AT NEW DIGITAL AGE An...
    65 views
    2019: Not perfect. But better.
    RedBud
    • Jan 21, 2019
    • 3 min

    2019: Not perfect. But better.

    A BLOG PIECE BY CO-FOUNDER RHYS DENNY I came to the realisation this year that I didn’t want to make any New Year resolutions. Every...
    100 views
    The muddy waters of cookie syncing and other redirects
    RedBud
    • Jan 14, 2019
    • 3 min

    The muddy waters of cookie syncing and other redirects

    A BLOG PIECE BY CO-FOUNDER CHLOE GRUTCHFIELD In their November 2016 campaign “See it. Say it. Sorted”, National Rail and the British...
    162 views
    Who are you pixel.s3xified.com?
    RedBud
    • Oct 14, 2018
    • 3 min

    Who are you pixel.s3xified.com?

    A letter to pixel.s3xified.com, by co-founder Chloe Grutchfield Dear pixel.s3xified.com. Who are you, and what are you doing with my...
    1,758 views
    YOU'VE GOT GDPR FATIGUE: OPT-IN NOW FOR YOUR PRESCRIPTION
    RedBud
    • Aug 1, 2018
    • 6 min

    YOU'VE GOT GDPR FATIGUE: OPT-IN NOW FOR YOUR PRESCRIPTION

    A BLOG BY CHLOE GRUTCHFIELD, CO-FOUNDER GDPR cost me my last job. It shook the foundation of my previous role so much so, that the...
    89 views
    HEADER BIDDING WARS: WHO DARES WINS
    RedBud
    • Jul 2, 2018
    • 4 min

    HEADER BIDDING WARS: WHO DARES WINS

    A BLOG POST BY CHLOE GRUTCHFIELD, CO-FOUNDER I love a good hack - especially when it’s one that digs deep into the digital minds of...
    55 views
    WHY WE STARTED REDBUD
    RedBud
    • Jun 1, 2018
    • 4 min

    WHY WE STARTED REDBUD

    A blog by Rhys Denny, Co-Founder As a big sports fan, arbitrarily rating everything comes naturally to me. My passion is rugby, which...
    119 views
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