RedBud
Sourcepoint Acquires RedBud to Provide Deeper Insights for Media Ecosystem
Consent management platform acquires RedBud team and technology which highlights hidden privacy vulnerabilities and performance issues....
RedBud
- Feb 3, 2020
- 2 min
content verification technology is a key driver of ad discrepancy
Press release by RedBud and AOP. The Association for Online Publishing (AOP) this week released the results of a six-month analysis into...
134 views
RedBud
- Jan 20, 2020
- 2 min
S3xified, I fear for your Life
A blog post by co-founder Chloe Grutchfield Dear s3xified, It’s been a while since we last saw you and your cookies on UK devices. In...
191 views
RedBud
- Nov 21, 2019
- 3 min
Our Diagnosis on the Special Category “Data Breach”
Blog post by Co-founder Chloe Grutchfield. Since the Financial Times article “How top health websites are sharing sensitive data with...
91 views
RedBud
- Oct 9, 2019
- 1 min
New Digital Age: Don’t mess with my consent string!
Blog post by Co-founder Chloe Grutchfield, via the Behind the AdTech Curtain series on New Digital Age. The adtech industry never ceases...
48 views
RedBud
- Sep 10, 2019
- 5 min
Is there light at the end of the cookie tunnel?
Blog post by Co-founder Chloe Grutchfield. This week we presented our views on the opportunities for publishers in a third-party...
61 views
RedBud
- Jun 5, 2019
- 4 min
RedBud - ONE Year in
A BLOG POST BY RHYS DENNY + CHLOE GRUTCHFIELD Q: How do you make a year feel like a lifetime, and also an instant? A: Start your own...
271 views
RedBud
- Jun 4, 2019
- 4 min
Is a Game-of-Thrones-esque bloodbath in adtech coming?
Blog post by Co-founder Rhys Denny. A record 17.8 million tuned into the finale of HBO’s hit fantasy series last month. But many slammed...
24 views
RedBud
- Apr 30, 2019
- 3 min
The Adtech Truth – can programmatic ever be compatible with GDPR?
Blog post by Co-founder, Chloe Grutchfield. GDPR. It’s one of our industry’s most talked about topics. In fact, it plays a big part in...
31 views
RedBud
- Apr 10, 2019
- 4 min
APATHY.
A BLOG POST BY CO-FOUNDER, RHYS DENNY "This cabinet minister said to me, 'F*** knows. I’m past caring. It’s like the living dead in...
100 views
RedBud
- Apr 1, 2019
- 3 min
Unauthorized redirects are putting publishers at GDPR risk
Article published on Digiday, by Jessica Davies The leaky nature of the real-time bidding advertising ecosystem continues to cause...
38 views
RedBud
- Mar 25, 2019
- 4 min
The viewability paradox
A BLOG POST BY CO-FOUNDER CHLOE GRUTCHFIELD A couple of weeks ago, we hosted a breakfast (well, more like a therapy session) with some of...
132 views
RedBud
- Mar 22, 2019
- 4 min
Brand safety and viewability tags slow publisher sites
AN ARTICLE WITH CO-FOUNDER CHLOE GRUTCHFIELD, WRITTEN BY JESS DAVIES, DIGIDAY. Visitors want fast websites, but advertisers want brand...
63 views
RedBud
- Mar 21, 2019
- 3 min
Behind The Curtain: The Adtech Truth – Who are you s3xified.com?
AN ARTICLE BY CO-FOUNDER CHLOE GRUTCHFIELD, AS PART OF A MONTHLY BEHIND THE CURTAIN SERIES WITH THE AMAZING TEAM AT NEW DIGITAL AGE An...
69 views
RedBud
- Jan 21, 2019
- 3 min
2019: Not perfect. But better.
A BLOG PIECE BY CO-FOUNDER RHYS DENNY I came to the realisation this year that I didn’t want to make any New Year resolutions. Every...
101 views
RedBud
- Jan 14, 2019
- 3 min
The muddy waters of cookie syncing and other redirects
A BLOG PIECE BY CO-FOUNDER CHLOE GRUTCHFIELD In their November 2016 campaign “See it. Say it. Sorted”, National Rail and the British...
172 views
RedBud
- Oct 14, 2018
- 3 min
Who are you pixel.s3xified.com?
A letter to pixel.s3xified.com, by co-founder Chloe Grutchfield Dear pixel.s3xified.com. Who are you, and what are you doing with my...
1,876 views
RedBud
- Aug 1, 2018
- 6 min
YOU'VE GOT GDPR FATIGUE: OPT-IN NOW FOR YOUR PRESCRIPTION
A BLOG BY CHLOE GRUTCHFIELD, CO-FOUNDER GDPR cost me my last job. It shook the foundation of my previous role so much so, that the...
91 views
RedBud
- Jul 2, 2018
- 4 min
HEADER BIDDING WARS: WHO DARES WINS
A BLOG POST BY CHLOE GRUTCHFIELD, CO-FOUNDER I love a good hack - especially when it’s one that digs deep into the digital minds of...
56 views
RedBud
- Jun 1, 2018
- 4 min
WHY WE STARTED REDBUD
A blog by Rhys Denny, Co-Founder As a big sports fan, arbitrarily rating everything comes naturally to me. My passion is rugby, which...
120 views