RedBud Feb 32 mincontent verification technology is a key driver of ad discrepancyPress release by RedBud and AOP. The Association for Online Publishing (AOP) this week released the results of a six-month analysis into ad discrepancy level...
RedBud Jan 202 minS3xified, I fear for your LifeA blog post by co-founder Chloe Grutchfield Dear s3xified, It’s been a while since we last saw you and your cookies on UK devices. In fact, it’s been almost ...
RedBud Nov 21, 20193 minOur Diagnosis on the Special Category “Data Breach”Blog post by Co-founder Chloe Grutchfield. Since the Financial Times article “How top health websites are sharing sensitive data with advertisers” was publis...
RedBud Oct 9, 20191 minNew Digital Age: Don’t mess with my consent string!Blog post by Co-founder Chloe Grutchfield, via the Behind the AdTech Curtain series on New Digital Age. The adtech industry never ceases to amaze me. Somehow...
RedBud Sep 10, 20195 minIs there light at the end of the cookie tunnel?Blog post by Co-founder Chloe Grutchfield. This week we presented our views on the opportunities for publishers in a third-party cookie-restricted world at A...
RedBud Jun 5, 20194 minRedBud - ONE Year inA BLOG POST BY RHYS DENNY + CHLOE GRUTCHFIELD Q: How do you make a year feel like a lifetime, and also an instant? A: Start your own business! RedBud is now ...
RedBud Jun 4, 20194 minIs a Game-of-Thrones-esque bloodbath in adtech coming?Blog post by Co-founder Rhys Denny. A record 17.8 million tuned into the finale of HBO’s hit fantasy series last month. But many slammed the writers of the T...
RedBud Apr 30, 20193 minThe Adtech Truth – can programmatic ever be compatible with GDPR?Blog post by Co-founder, Chloe Grutchfield. GDPR. It’s one of our industry’s most talked about topics. In fact, it plays a big part in the history of RedBud,...
RedBud Apr 10, 20194 minAPATHY.A BLOG POST BY CO-FOUNDER, RHYS DENNY "This cabinet minister said to me, 'F*** knows. I’m past caring. It’s like the living dead in here." Brexit; its enough...
RedBud Apr 1, 20193 minUnauthorized redirects are putting publishers at GDPR riskArticle published on Digiday, by Jessica Davies The leaky nature of the real-time bidding advertising ecosystem continues to cause problems in a post-General...
RedBud Mar 25, 20194 minThe viewability paradox A BLOG POST BY CO-FOUNDER CHLOE GRUTCHFIELD A couple of weeks ago, we hosted a breakfast (well, more like a therapy session) with some of our publisher frien...
RedBud Mar 22, 20194 minBrand safety and viewability tags slow publisher sitesAN ARTICLE WITH CO-FOUNDER CHLOE GRUTCHFIELD, WRITTEN BY JESS DAVIES, DIGIDAY. Visitors want fast websites, but advertisers want brand safety and viewable ad...
RedBud Mar 21, 20193 minBehind The Curtain: The Adtech Truth – Who are you s3xified.com?AN ARTICLE BY CO-FOUNDER CHLOE GRUTCHFIELD, AS PART OF A MONTHLY BEHIND THE CURTAIN SERIES WITH THE AMAZING TEAM AT NEW DIGITAL AGE An open letter to pixel.s...
RedBud Jan 21, 20193 min2019: Not perfect. But better.A BLOG PIECE BY CO-FOUNDER RHYS DENNY I came to the realisation this year that I didn’t want to make any New Year resolutions. Every year, I make these bold ...
RedBud Jan 14, 20193 minThe muddy waters of cookie syncing and other redirectsA BLOG PIECE BY CO-FOUNDER CHLOE GRUTCHFIELD In their November 2016 campaign “See it. Say it. Sorted”, National Rail and the British Transport Police encoura...
RedBud Oct 14, 20183 minWho are you pixel.s3xified.com?A letter to pixel.s3xified.com, by co-founder Chloe Grutchfield Dear pixel.s3xified.com. Who are you, and what are you doing with my data? You seem to know s...
RedBud Aug 1, 20186 minYOU'VE GOT GDPR FATIGUE: OPT-IN NOW FOR YOUR PRESCRIPTIONA BLOG BY CHLOE GRUTCHFIELD, CO-FOUNDER GDPR cost me my last job. It shook the foundation of my previous role so much so, that the European operations closed...
RedBud Jul 2, 20184 minHEADER BIDDING WARS: WHO DARES WINSA BLOG POST BY CHLOE GRUTCHFIELD, CO-FOUNDER I love a good hack - especially when it’s one that digs deep into the digital minds of GAFA’s technologies. Hea...
RedBud Jun 1, 20184 minWHY WE STARTED REDBUDA blog by Rhys Denny, Co-Founder As a big sports fan, arbitrarily rating everything comes naturally to me. My passion is rugby, which will likely not come as...
