REDBUD
We’re making digital advertising better. For everyone.
RedBud is adtech’s independent voice of truth, that shines a light on the fragmentations surrounding digital advertising.
By providing transparency throughout the ecosystem, we rid the industry of bad players who create no value, making way for smarter, performance driven results.
Discover latency offenders
Identify website optimisations
Measure the revenue impact o
Reveal ongoing discrepancies
Highlight privacy vulnerabilities and risk
Benchmark performance against competitors
Support tag governance projects
Identify malicious trackers and malverts
TRUTH
We’re making digital advertising better. For everyone.
RedBud is adtech’s independent voice of truth, that shines a light on the fragmentations surrounding digital advertising. By providing transparency throughout the ecosystem, we rid the industry of bad players who create no value, making way for smarter, performance driven results.
DIAGNOSE
Shining a light on your adtech stacks.
Your digital assets are underpinned by many third-party technology vendors - many you already know, yet many uninvited. Our proprietary tool, DIAGNOSE, highlights the deepest, darkest secrets of your adtech stacks, disclosing redirects, ad discrepancies, illegal or suspicious activity and privacy risks.
DIAGNOSE performance
DIAGNOSE compliance
DIAGNOSE in real-time
YOUR VOICE OF TRUTH
The industry's smartest insights tool. With no hidden agenda.
Truth:
We speak the truth. Not opinion, just hard, cold facts. Powered by our proprietary insights tool DIAGNOSE, we uncover exactly what is happening within your adtech setups, so you can make smarter decisions to drive performance and revenue.
TRANSPARENCY
We are completely transparent with no hidden agenda. Our team is focused on helping you understand what every single vendor plugged into your ecosystem is doing, and whether it’s having an impact on website/ad performance or privacy compliance.
TRUST
We work collaboratively with you and your teams to help build advertising revenue and optimise your performance. Our trusted and humble team are recognised experts with over 40 years experience in the sector.
“During a time where there is so much focus on trust and transparency, it’s crucially important to work with partners we can put our faith in. We engaged RedBud for a number of projects and they have demonstrated immediate (and ongoing) support to the business. Their proprietary insights tool, Diagnose, allow us to make far more informed decisions, enabling us to access information that would otherwise have gone unseen. This knowledge is hugely valuable, and will transform the way we work in many areas. They are fantastic to work with.”
David Fisher, VP Advanced Advertising, Discovery Inc
THE HIVE
THE FOUNDING TEAM
Rhys Denny
Co-Founder, Business Development
Rhys brings 10 years experience to the fore, with deep core knowledge of the publisher community. Rhys has experience across programmatic, mobile creative solutions, mobile and data monetisation and the entire value chain. Prior to founding RedBud, Rhys was VP of Business Development at location-based mobile advertising company Verve and led Business Development for SSP Pubmatic.
Chloe Grutchfield
Co-Founder, Product & Data
Chloe brings 10 years of highly sought after data and product expertise, maintaining leading roles at agencies, large data platforms and mobile monetisation partners. Prior to founding RedBud, Chloe led products teams in adtech (Verve), data & analytics (Acxiom/Liveramp, Telefonica) companies.
ADVISORS & INVESTORS
Fi Taylor,
Marketing Advisor
Fi brings just shy of 10 years digital marketing and communication expertise, maintaining strategic roles for publisher focused platforms, outstream video experts, mobile-location vendors and data start-ups.
Ian James
Advisor & Investor
Ian brings a wealth of industry knowledge to RedBud Partners, with over 20 years experience across radio, brand optimisation, data management and solutions, client services and mobile monetisation.
Neil Jones
Advisor & Investor
Neil has over 30 years experience in the media industry gained from running market leading media agencies and publishers. He excels in digital transformation and monetisation with a real focus on customer service.
John Tigg
Advisor & Investor
John has ~15 years experience providing ad tech solutions to global media agencies and large digital video publishers. John brings a wealth of knowledge and expertise around deploying complex technology solutions for addressable and programmatic TV in particular.